Beyond Willpower: Weight Loss by Design
Stop fighting your urges and start outsmarting them. Learn to engineer your environment and your mindset to make healthy choices the path of least resistance.
Like Duolingo, but for Beyond Willpower: Weight Loss by Design. Tomo turns the whole topic into a game you play five minutes a day, until it actually sticks.
A short one: 9 levels across 2 sections, about 18 minutes end to end, roughly 4 days at five minutes a day. It moves through Engineering Your Environment and The Psychology of Consistency. It assumes you already know the basics.
Free forever · No credit card · iPhone & Android
Key ideas in Beyond Willpower: Weight Loss by Design
- Willpower is a finite resource that depletes under cognitive load and stress
- Visual cues trigger dopamine spikes that initiate the craving cycle
- Environmental design provides a structural default that doesn't require active effort
- Opaque containers break the 'see-want-eat' loop by hiding brand imagery
- The priority of environment design over willpower during high-stress periods
- Applying visual friction to reduce dopamine-driven cravings
- Decreasing the number of steps to eat healthy makes it the default choice
- Action friction is the physical effort required to start a specific behavior
- The 'Single-Serving' barrier forces a 'stop-and-think' moment between portions
- Bulk packaging encourages mindless eating by removing natural stopping points
- Optimizing action friction to make healthy eating the path of least resistance
- Digital friction adds time-consuming steps to the checkout process to kill impulsivity
- Removing 'one-click' convenience forces the logical brain to re-engage
- The effectiveness of the 'Single-Serving' barrier in creating a conscious pause
- Using digital friction to block impulsive food procurement
- Cravings are physiological waves that naturally peak and decline within 15 minutes
You've tried the other tabs
Thirty open tabs. Four facts you actually kept.
You watched. You nodded. By Sunday it was gone.
One answer, then back to scrolling.
Eight weeks. You meant to finish. You didn't.
Tomo gives Beyond Willpower: Weight Loss by Design the Duolingo treatment: levels, streaks, and quick quizzes that test what you just learned. That game loop is what the tabs above never had, so it's the one you actually finish.
Here's what playing it feels like
A real question from this course. Take your best guess.
What is the primary biological effect of seeing a visual cue like a bag of chips on the counter?
Get it right to open this lesson and 8 more in the app.
Where Beyond Willpower: Weight Loss by Design takes you
- 1
Engineering Your Environment
- Friction Engineering
- Surfing the Craving Wave
- 2
The Psychology of Consistency
- Stopping the 'What the Hell' Effect
2 sections · 3 units · 9 levels. Built to play, not to enroll.
You pick the voice
Beyond Willpower: Weight Loss by Design is taught in the The Professor style: clear, structured, thorough. Want a different feel? In the app you can spin up the same topic in any of Tomo's teaching styles. Same facts, totally different vibe.
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Start Beyond Willpower: Weight Loss by Design today.
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