Business Logic: Clear Thinking About Money
Learn how to spot flaws in commercial proposals, make sound financial trade-offs, and calculate risk under uncertainty. Trace the historical breakthroughs—from double-entry bookkeeping to maritime insurance—that transformed vague speculation into structured commercial reasoning.
Like Duolingo, but for Business Logic: Clear Thinking About Money. Tomo turns the whole topic into a game you play five minutes a day, until it actually sticks.
21 levels across 3 sections, about 42 minutes end to end, roughly 8 days at five minutes a day. It moves through Stress-Testing Business Claims, The Logic of Capital and Risk, and How Logic Built Modern Commerce. It starts from scratch.
Free forever · No credit card · iPhone & Android
Key ideas in Business Logic: Clear Thinking About Money
- A spike in sales occurring alongside an ad campaign does not prove the campaign caused the surge
- External events, such as competitor outages or seasonal demand, often explain sudden revenue changes
- Attributing revenue to your own actions without checking for alternative explanations leads to wasted budget
- Studying only successful companies creates a skewed picture because failed attempts with identical traits are excluded from view
- A trait shared by winners cannot be credited with their success if many losers shared the exact same trait
- Sound business logic requires looking at both successes and failures within a cohort
- Financial projections that show explosive revenue without rising costs depend on hidden operational assumptions
- Growing without marketing spend assumes unpaid organic growth or referrals will do the heavy lifting
- Uncovering unstated premises reveals the true operational risks hidden behind attractive charts
- A real business strategy defines clear, observable conditions that would prove its core hypothesis wrong
- A claim that reinterprets every failure as proof that 'the market isn't ready' cannot be tested or improved
- Persuasive delivery, charm, and storytelling ability have no impact on the underlying unit economics of a product
- A business that loses money on every customer sale cannot survive on executive enthusiasm alone
- Evaluating a proposal requires stripping away presentation style to analyze the basic math of costs and pricing
- Money already spent cannot be recovered regardless of what you do next
- A venture is only worth continuing if future returns exceed future costs
You've tried the other tabs
Thirty open tabs. Four facts you actually kept.
You watched. You nodded. By Sunday it was gone.
One answer, then back to scrolling.
Eight weeks. You meant to finish. You didn't.
Tomo gives Business Logic: Clear Thinking About Money the Duolingo treatment: levels, streaks, and quick quizzes that test what you just learned. That game loop is what the tabs above never had, so it's the one you actually finish.
Here's what playing it feels like
A real question from this course. Take your best guess.
Your sales suddenly spike on a Tuesday. What is an outside factor that might explain it?
Get it right to open this lesson and 20 more in the app.
Where Business Logic: Clear Thinking About Money takes you
- 1
Stress-Testing Business Claims
- Spotting Faulty Logic in Pitches and Proposals
- The Cognitive Fallacies That Drain Budgets
- 2
The Logic of Capital and Risk
- Opportunity Cost and Capital Allocation
- Calculating Expected Value and Managing Ruin
- Incentives, Signals, and Strategic Games
- 3
How Logic Built Modern Commerce
- The Inventions That Made Money Accountable
- Systems Thinking and Operational Logic
3 sections · 7 units · 21 levels. Built to play, not to enroll.
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Add Tomo to ChatGPT- What to ask
- “Make me a Tomo course on black holes.” “Turn this chat into a Tomo course.”
- What you get
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- Where it goes
- No sign-up to start. Connect your Tomo account and your streak carries on in the app.
You pick the voice
Business Logic: Clear Thinking About Money is taught in the Professor style: clear, structured, thorough. Want a different feel? In the app you can spin up the same topic in any of Tomo's teaching styles. Same facts, totally different vibe.
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