BusinessThe StorytellerIntermediate
Corporate Finance for CEOs, a free business course on Tomo

Corporate Finance for CEOs

Move beyond passive accounting reviews to steer enterprise value directly. Learn how chief executives diagnose true liquidity, evaluate unit profitability, allocate capital across competing bets, and optimize the balance sheet.

Like Duolingo, but for Corporate Finance for CEOs. Tomo turns the whole topic into a game you play five minutes a day, until it actually sticks.

A short one: 12 levels across 2 sections, about 24 minutes end to end, roughly 5 days at five minutes a day. It moves through Steering Cash and Unit Economics and Allocating Capital and Structuring the Enterprise. It assumes you already know the basics.

12 bite-size levelsAbout 5 minutes each

Free forever · No credit card · iPhone & Android

Barnaby the Bull, the guide who teaches the Corporate Finance for CEOs course
Corporate Finance for CEOs
with Barnaby the Bull
12
Levels
2
Sections
5
Min/day
What you'll learn

Key ideas in Corporate Finance for CEOs

  • Net income records earned revenue at invoicing even if cash is still uncollected
  • A business can be legally profitable on accrual statements while simultaneously going bankrupt
  • Free cash flow subtracts required capital reinvestment from real collected operating cash
  • Days Sales Outstanding reveals how many days credit sales remain trapped in unpaid invoices
  • Days Inventory Outstanding measures cash stalled in unsold stock before reaching customers
  • Lengthening Days Payables Outstanding preserves operating liquidity by delaying cash outflows
  • Fulfilling surging orders requires upfront cash for raw materials and labor before collection
  • Working capital demands scale immediately with order volume while customer receivables lag behind
  • Rapid growth without matched financing triggers overtrading, which drains operational cash reserves
  • A 13-week forecast models exact timing of cash coming in and going out of bank accounts
  • Monthly budget-to-actual reports obscure mid-month cash deficits and payroll shortfalls
  • Deferring vital operating maintenance creates an artificial, temporary spike in reported margins
  • Cutting essential ongoing upkeep creates future liabilities that penalize sustainable cash flows
  • Genuine operational improvements stem from structural unit-cost reductions or process efficiency
  • Aggregate blended gross margins often mask decay in underlying acquisition economics.
  • Contribution margin isolates revenue minus variable costs for each customer cohort.
Why not just Google it

You've tried the other tabs

Wikipedia

Thirty open tabs. Four facts you actually kept.

YouTube

You watched. You nodded. By Sunday it was gone.

ChatGPT

One answer, then back to scrolling.

Online courses

Eight weeks. You meant to finish. You didn't.

Tomo gives Corporate Finance for CEOs the Duolingo treatment: levels, streaks, and quick quizzes that test what you just learned. That game loop is what the tabs above never had, so it's the one you actually finish.

Try a question

Here's what playing it feels like

A real question from this course. Take your best guess.

Where Did the Cash Go

Picture a company showing strong positive net income every quarter, yet suddenly going bust. What explains this twist?

Get it right to open this lesson and 11 more in the app.

Course map

Where Corporate Finance for CEOs takes you

  1. 1

    Steering Cash and Unit Economics

    • Evaluating Real Cash Generation
    • Diagnosing Unit Economics and Margin Health
  2. 2

    Allocating Capital and Structuring the Enterprise

    • Deploying Capital Across Competing Priorities
    • Balancing Capital Structure and Investor Expectations

2 sections · 4 units · 12 levels. Built to play, not to enroll.

New

Tomo is in ChatGPT

Tomo is also a ChatGPT plugin: the same playable courses, built and played inside your chat.

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How it's taught

You pick the voice

This course
The Storyteller

Corporate Finance for CEOs is taught in the Storyteller style: every lesson is a story. Want a different feel? In the app you can spin up the same topic in any of Tomo's teaching styles. Same facts, totally different vibe.

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