Everyday Psychology
Unlock practical behavioral insights to communicate persuasively, dodge cognitive traps, and reshape personal habits. Turn psychological science into everyday real-world tools.
Like Duolingo, but for Everyday Psychology. Tomo turns the whole topic into a game you play five minutes a day, until it actually sticks.
A short one: 12 levels across 2 sections, about 24 minutes end to end, roughly 5 days at five minutes a day. It moves through Decisions and Interpersonal Dynamics and Managing Self and Habits. It starts from scratch.
Free forever · No credit card · iPhone & Android
Key ideas in Everyday Psychology
- Unsolicited gifts create a feeling of social indebtedness that people feel compelled to balance
- The urge to reciprocate is triggered even when the initial favor was never requested
- The return favor often ends up being larger than the original gift
- People judge value by comparison to a nearby reference point rather than in isolation
- Starting with an extreme baseline reframes a moderate option as a bargain or a compromise
- The actual value of the middle offer never changes, only how the mind anchors it
- Uncertainty triggers an instinctive assumption that the surrounding crowd knows the right action
- Observing others acts as a mental shortcut that bypasses deliberate personal analysis
- Social proof becomes most powerful when the observer is unfamiliar with the setting
- People instinctively push back when they feel their autonomy or freedom to choose is threatened
- Explicitly acknowledging their right to refuse removes the perceived pressure, eliminating the need to resist
- Disarming psychological resistance allows the listener to focus on the merit of the request itself
- People disproportionately stick with pre-selected options because switching takes cognitive effort
- Setting a default preserves full freedom of choice while leaning on natural human passivity
- Default effects vanish when users are forced to make an active, unassisted choice from scratch
- We attribute others' negative behavior to their personality or character flaws
You've tried the other tabs
Thirty open tabs. Four facts you actually kept.
You watched. You nodded. By Sunday it was gone.
One answer, then back to scrolling.
Eight weeks. You meant to finish. You didn't.
Tomo gives Everyday Psychology the Duolingo treatment: levels, streaks, and quick quizzes that test what you just learned. That game loop is what the tabs above never had, so it's the one you actually finish.
Here's what playing it feels like
A real question from this course. Take your best guess.
A charity sends you free address labels in the mail without asking. What usually happens?
Get it right to open this lesson and 11 more in the app.
Where Everyday Psychology takes you
- 1
Decisions and Interpersonal Dynamics
- Everyday Levers of Human Influence
- Catching Hidden Cognitive Traps
- 2
Managing Self and Habits
- Behavioral Design for Lasting Habits
- Regulating Emotional Triggers
2 sections · 4 units · 12 levels. Built to play, not to enroll.
You pick the voice
Everyday Psychology is taught in the The Bestie style: your friend who just gets it. Want a different feel? In the app you can spin up the same topic in any of Tomo's teaching styles. Same facts, totally different vibe.
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Start Everyday Psychology today.
Download Tomo, search Everyday Psychology, and play your first lesson in under a minute.