International Business: Going Global
Like Duolingo, but for International Business: Going Global. Tomo turns the whole topic into a game you play five minutes a day, until it actually sticks.
For the part of you with thirty open tabs that never became anything.
21 levels across 3 sections, about 42 minutes end to end, roughly 8 days at five minutes a day. It moves through Crossing Borders and Tailoring the Product; Navigating Culture, Supply, and Politics; and The Economic Machinery of Global Deals. It starts from scratch.
Free forever · No credit card · iPhone & Android
Key ideas in International Business: Going Global
- Selling the exact same product everywhere lowers unit costs through economies of scale
- Modifying products raises costs but ensures they fit local consumer habits and tastes
- International businesses must constantly weigh cost savings against local sales traction
- Oreo had to reduce sugar levels because Chinese consumers found standard American cookies too sweet
- Smaller, lower-priced packaging was vital in emerging markets where consumers buy small daily treats rather than bulk family packs
- Kraft introduced alternative formats like wafer sticks to match familiar local snacking textures
- Home Depot's core value proposition depended on consumers wanting to do their own labor to save money
- In China, hiring skilled laborers to renovate homes was inexpensive and doing manual work carried low social prestige
- A business model based on domestic consumer habits fails when the underlying economic and social incentives do not exist abroad
- Glocalization keeps the core international brand identity, systems, and logo recognizable worldwide
- The brand swaps out specific localized menu items or ingredients, such as McDonald's removing beef and adding spicy vegetarian burgers in India
- The goal is balancing foreign brand prestige with local cultural acceptability
- Words that sound harmless or positive in one language often sound like offensive slang, body parts, or bad omens in another
- Direct literal translations frequently create nonsensical or laughable marketing slogans abroad
- Linguistic vetting avoids expensive rebranding campaigns and public embarrassment
- Direct exporting avoids building overseas facilities or hiring foreign staff
You've tried the other tabs
Thirty open tabs. Four facts you actually kept.
You watched. You nodded. By Sunday it was gone.
One answer, then back to scrolling.
Eight weeks. You meant to finish. You didn't.
Tomo gives International Business: Going Global the Duolingo treatment: levels, streaks, and quick quizzes that test what you just learned. That game loop is what the tabs above never had, so it's the one you actually finish.
Here's what playing it feels like
A real question from this course. Take your best guess.
Why would an international merchant pay extra to tweak a product for distant ports?
Get it right to open this lesson and 20 more in the app.
Where International Business: Going Global takes you
Discover how businesses cross borders, adapt to foreign markets, and navigate international risks. Learn the real-world mechanics of global trade through triumphs and blunders.
- 1
Crossing Borders and Tailoring the Product
- Adapting Products for Foreign Consumers
- Picking the Right Market Entry Mode
- 2
Navigating Culture, Supply, and Politics
- Overcoming Cultural and Social Blindspots
- Orchestrating Global Supply Chains
- Managing Political Risk and Foreign Regulations
- 3
The Economic Machinery of Global Deals
- Mastering Foreign Exchange and Global Pricing
- Operating Under Trade Pacts and Global Governance
3 sections · 7 units · 21 levels. Built to play, not to enroll.
You pick the voice
International Business: Going Global is taught in the The Pirate style: arr, learning be an adventure!. Want a different feel? In the app you can spin up the same topic in any of Tomo's teaching styles. Same facts, totally different vibe.
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Start International Business: Going Global today.
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