BusinessThe ProfessorBeginner
Meta Ads Berbasis Data, a free business course on Tomo

Meta Ads Berbasis Data

Bangun kampanye iklan Facebook dan Instagram yang terarah tanpa membuang anggaran secara sia-sia. Kuasai struktur iklan, penargetan audiens, hingga pembacaan metrik penting untuk menghasilkan penjualan nyata.

Like Duolingo, but for Meta Ads Berbasis Data. Tomo turns the whole topic into a game you play five minutes a day, until it actually sticks.

A short one: 11 levels across 2 sections, about 22 minutes end to end, roughly 4 days at five minutes a day. It moves through Merancang Pondasi Kampanye and Mengoptimalkan Performa dan Hasil. It starts from scratch.

11 bite-size levelsAbout 5 minutes each

Free forever · No credit card · iPhone & Android

Fiko si Flamingo, the guide who teaches the Meta Ads Berbasis Data course
Meta Ads Berbasis Data
with Fiko si Flamingo
11
Levels
2
Sections
5
Min/day
What you'll learn

Key ideas in Meta Ads Berbasis Data

  • Campaign menentukan tujuan akhir seperti penjualan atau leads
  • Ad Set mengatur siapa yang melihat iklan, lokasi, dan batas biaya
  • Ad berfokus pada apa yang dilihat audiens berupa gambar, video, dan copywriting
  • Algoritma Meta mengoptimalkan penayangan kepada orang yang punya kebiasaan melakukan tindakan spesifik yang dipilih
  • Memilih Traffic hanya mendatangkan orang yang gemar mengklik tautan, bukan pembeli
  • Objektif Sales melatih sistem mencari orang dengan riwayat sering berbelanja online
  • Fitur Boost Post dirancang default untuk mengejar interaksi permukaan seperti like dan komentar
  • Ads Manager memberikan kendali penuh untuk menargetkan aksi berharga seperti checkout dan pembelian
  • Interaksi yang ramai di postingan tidak otomatis menghasilkan pembeli nyata
  • Sistem Meta secara alami mencari hasil termurah yang memenuhi kriteria yang Anda pasang
  • Tanpa target konversi 'Purchase', iklan dialihkan ke pengguna murah yang hanya mengklik tanpa niat membeli
  • Menargetkan demografi luas (misal semua wanita 20-40 tahun) membuang anggaran untuk audiens yang tidak butuh
  • Menyaring audiens berdasarkan minat spesifik dan problem nyata (seperti parenting bayi baru lahir atau nyeri punggung) menghasilkan konversi lebih tinggi dengan biaya lebih murah
  • Custom Audience memanfaatkan data pelanggan lama (seperti daftar nomor HP atau traffic Pixel) untuk penawaran ulang
  • Lookalike Audience meminta algoritma Facebook mencari orang baru yang punya kemiripan karakteristik dengan pelanggan terbaik kita
  • Kedua audiens ini jauh lebih murah dibanding menargetkan orang asing dari nol
Why not just Google it

You've tried the other tabs

Wikipedia

Thirty open tabs. Four facts you actually kept.

YouTube

You watched. You nodded. By Sunday it was gone.

ChatGPT

One answer, then back to scrolling.

Online courses

Eight weeks. You meant to finish. You didn't.

Tomo gives Meta Ads Berbasis Data the Duolingo treatment: levels, streaks, and quick quizzes that test what you just learned. That game loop is what the tabs above never had, so it's the one you actually finish.

Try a question

Here's what playing it feels like

A real question from this course. Take your best guess.

Mengenal Struktur Iklan Facebook

Bagian mana di Meta Ads yang mengatur siapa audiens yang melihat iklan, penempatan lokasi, dan batas biaya?

Get it right to open this lesson and 10 more in the app.

Course map

Where Meta Ads Berbasis Data takes you

  1. 1

    Merancang Pondasi Kampanye

    • Struktur Kampanye dan Pemilihan Target
    • Penargetan Audiens dan Pengaturan Anggaran
  2. 2

    Mengoptimalkan Performa dan Hasil

    • Materi Iklan dan Pelacakan Konversi
    • Membaca Metrik dan Mematangkan Iklan

2 sections · 4 units · 11 levels. Built to play, not to enroll.

New

Tomo is in ChatGPT

Tomo is also a ChatGPT plugin: the same playable courses, built and played inside your chat.

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How it's taught

You pick the voice

This course
The Professor

Meta Ads Berbasis Data is taught in the The Professor style: clear, structured, thorough. Want a different feel? In the app you can spin up the same topic in any of Tomo's teaching styles. Same facts, totally different vibe.

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