Psychology in the Wild
Like Duolingo, but for Psychology in the Wild. Tomo turns the whole topic into a game you play five minutes a day, until it actually sticks.
For the part of you with thirty open tabs that never became anything.
Free forever · No credit card · iPhone & Android

Key ideas in Psychology in the Wild
- Unsolicited favors and indebtedness
- Uncertainty and social proof
- Social norms and return gestures
- Similarity and social proof
- The first small 'yes' changes how the person views their own identity or values
- The psychological pressure of unsolicited favors in the reciprocity principle
- Cognitive consistency drives people to agree to larger tasks to match their new self-image
- Scarcity creates a perceived loss of freedom or opportunity, known as psychological reactance
- The sequence of the Foot-in-the-Door technique to leverage self-consistency
- The fear of missing out (FOMO) assigns higher value to items simply because they are less available
- Conditions that maximize the effectiveness of social proof
- Symbols of authority trigger automatic compliance without checking actual credentials
- The 'halo effect' from attire can make a person seem more persuasive across unrelated topics
- Identifying the psychological trigger of scarcity
- How specific authority cues bypass critical evaluation
- In-group favoritism leads to preferential treatment of those with shared identities
You've tried the other tabs
Thirty open tabs. Four facts you actually kept.
You watched. You nodded. By Sunday it was gone.
One answer, then back to scrolling.
Eight weeks. You meant to finish. You didn't.
Tomo gives Psychology in the Wild the Duolingo treatment: levels, streaks, and quick quizzes that test what you just learned. That game loop is what the tabs above never had, so it's the one you actually finish.
Here's what playing it feels like
A real question from this course. Take your best guess.
Imagine you are in a silent, smoke-filled room with others who aren't reacting. Why might you stay seated?
Get it right to open this lesson and 20 more in the app.
Where Psychology in the Wild takes you
Move beyond basic definitions to understand the hidden forces driving human behavior in your workplace, relationships, and daily decisions.
- 1
The Social Playbook
- Influence and Persuasion
- Group Dynamics and Identity
- 2
Decoding the Individual
- Personality and Traits
- Motivation and Habit Formation
- 3
Decision Making and Conflict
- Cognitive Biases in Action
- Emotional Intelligence and De-escalation
- 4
The Mechanics of Mind
- The Social Brain
4 sections · 7 units · 21 levels. Built to play, not to enroll.
You pick the voice
Psychology in the Wild is taught in the The Storyteller style: every lesson is a story. Want a different feel? In the app you can spin up the same topic in any of Tomo's teaching styles. Same facts, totally different vibe.
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Start Psychology in the Wild today.
Download Tomo, search Psychology in the Wild, and play your first lesson in under a minute.