BusinessThe ProfessorBeginner
Securities Industry Essentials, a free business course on Tomo

Securities Industry Essentials

Understand how capital markets function, how stocks, bonds, and funds trade, and the essential regulatory rules that protect investors.

Like Duolingo, but for Securities Industry Essentials. Tomo turns the whole topic into a game you play five minutes a day, until it actually sticks.

24 levels across 4 sections, about 48 minutes end to end, roughly 10 days at five minutes a day. It moves through Entering the Market: Equities and Debt; Diversifying and Hedging: Pooled Funds and Options; Executing Trades and Managing Client Accounts; and Navigating Rules, Economics, and Market Ethics. It starts from scratch.

24 bite-size levelsAbout 5 minutes each

Free forever · No credit card · iPhone & Android

Sterling the Bull, the guide who teaches the Securities Industry Essentials course
Securities Industry Essentials
with Sterling the Bull
24
Levels
4
Sections
5
Min/day
What you'll learn

Key ideas in Securities Industry Essentials

  • Common stock represents proportional fractional ownership of the corporation
  • Common stockholders own a residual claim on earnings and assets after all business obligations are paid
  • Owning stock does not mean direct ownership of physical company property like buildings or laptops
  • Dividends are optional cash or stock distributions decided entirely by the board of directors
  • Capital appreciation depends on market pricing and is never guaranteed
  • Companies can choose to reinvest all earnings back into growth rather than pay dividends
  • Common shareholders vote on broad governance issues such as electing the board of directors
  • Shareholders vote on major structural changes like mergers and acquisitions
  • Daily management decisions like hiring employees or setting product pricing are handled by management, not shareholders
  • Preferred stock gives up voting power in exchange for fixed, steady dividend payments
  • Preferred dividends must be paid out before any common dividends can be distributed
  • Common stock offers full voting rights and unlimited upside potential
  • Lenders and debt holders are always paid before equity holders
  • Preferred stockholders receive distributions before common stockholders
  • Common stockholders sit at the very end of the line and absorb the greatest loss risk
  • A bond investor acts as a lender who receives fixed, periodic interest payments based on the stated coupon rate
Why not just Google it

You've tried the other tabs

Wikipedia

Thirty open tabs. Four facts you actually kept.

YouTube

You watched. You nodded. By Sunday it was gone.

ChatGPT

One answer, then back to scrolling.

Online courses

Eight weeks. You meant to finish. You didn't.

Tomo gives Securities Industry Essentials the Duolingo treatment: levels, streaks, and quick quizzes that test what you just learned. That game loop is what the tabs above never had, so it's the one you actually finish.

Try a question

Here's what playing it feels like

A real question from this course. Take your best guess.

What Owning Stock Really Means

What are you actually buying when you purchase shares of common stock?

Get it right to open this lesson and 23 more in the app.

Course map

Where Securities Industry Essentials takes you

  1. 1

    Entering the Market: Equities and Debt

    • Equity Basics: What Stock Ownership Really Means
    • Debt Securities: How Bonds Turn Loans into Tradable Assets
  2. 2

    Diversifying and Hedging: Pooled Funds and Options

    • Pooled Investments: Mutual Funds and ETFs
    • Options: The Mechanics of Contracts and Hedging
  3. 3

    Executing Trades and Managing Client Accounts

    • Placing Orders and Navigating Market Venues
    • Opening and Managing Customer Accounts
  4. 4

    Navigating Rules, Economics, and Market Ethics

    • Economic Drivers and the Federal Reserve
    • Industry Regulations and Prohibited Practices

4 sections · 8 units · 24 levels. Built to play, not to enroll.

New

Tomo is in ChatGPT

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How it's taught

You pick the voice

This course
The Professor

Securities Industry Essentials is taught in the Professor style: clear, structured, thorough. Want a different feel? In the app you can spin up the same topic in any of Tomo's teaching styles. Same facts, totally different vibe.

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