Small Business Finance and Marketing
Get a handle on the two engines that determine whether any business survives: cash and customers. Learn to read your core financial numbers, protect your cash runway, and attract paying clients with sound unit economics.
Like Duolingo, but for Small Business Finance and Marketing. Tomo turns the whole topic into a game you play five minutes a day, until it actually sticks.
A short one: 12 levels across 2 sections, about 24 minutes end to end, roughly 5 days at five minutes a day. It moves through Mastering Your Numbers and Bringing in Paying Customers. It starts from scratch.
Free forever · No credit card · iPhone & Android
Key ideas in Small Business Finance and Marketing
- A business can show strong profit from sales agreements while having an empty bank account if customers pay later
- Rent, payroll, and suppliers require actual cash in hand, not accounts receivable or paper revenue
- Cash timing — when money physically enters and exits your bank account — dictates whether a business can survive week to week
- Net burn rate is the net amount of cash a business loses each month
- Cash runway is calculated by dividing total available cash by the monthly burn rate
- Knowing runway tells an owner exactly how long they have to reach profitability or secure funding before the business closes
- Mixing personal and business funds pierces liability protections, putting personal assets like savings or a home at risk in lawsuits
- Commingling transactions makes it difficult to track real business performance and creates audit risks with tax authorities
- Operating dedicated business checking and card accounts from day one ensures clean bookkeeping and clear financial boundaries
- Collecting receivables faster brings cash into the business earlier, expanding the available safety cushion
- Delaying vendor outflows legally via agreed-upon longer terms keeps cash in your account longer
- Paying vendor bills long before their due dates drains cash buffers needlessly without providing financial benefit
- Sales tax and employee withholdings are funds held in trust for the government, not operating revenue to spend
- Keeping all income in a single operating bucket leads business owners to overspend money that is already committed to taxes and payroll
- Splitting revenue immediately into dedicated reserve sub-accounts ensures mandatory obligations are fully funded when due
- Understanding the necessity of strictly separating personal and business finances
You've tried the other tabs
Thirty open tabs. Four facts you actually kept.
You watched. You nodded. By Sunday it was gone.
One answer, then back to scrolling.
Eight weeks. You meant to finish. You didn't.
Tomo gives Small Business Finance and Marketing the Duolingo treatment: levels, streaks, and quick quizzes that test what you just learned. That game loop is what the tabs above never had, so it's the one you actually finish.
Here's what playing it feels like
A real question from this course. Take your best guess.
You booked $20,000 in sales this month, but the cash hasn't arrived. What can you use to pay your team on Friday?
Get it right to open this lesson and 11 more in the app.
How to learn Small Business Finance and Marketing, step by step
Go in order. 12 short levels across 2 sections, about 24 minutes in all, five minutes a day.
- 1
Mastering Your Numbers
- Protecting Daily Cash Flow
- Reading the Financial Scorecards
- 2
Bringing in Paying Customers
- Positioning and the Customer Funnel
- Customer Acquisition Economics
2 sections · 4 units · 12 levels. Built to play, not to enroll.
Questions about Small Business Finance and Marketing
How do I learn Small Business Finance and Marketing?
Go in order: start with Mastering Your Numbers, then Bringing in Paying Customers. On Tomo that's 12 short levels, about 24 minutes in all, played five minutes a day. Start free and play the first level in under a minute.
Is there a Duolingo-style app for Small Business Finance and Marketing?
Yes. Tomo works like Duolingo: short daily lessons, streaks and quick quizzes. Small Business Finance and Marketing is one of its free courses, and you can type any other topic to get a course of your own.
Is the Small Business Finance and Marketing course free?
Yes. Small Business Finance and Marketing is playable on Tomo's free plan, which doesn't expire. No credit card, no waitlist. Download the app and start your first lesson.
How long does it take to learn Small Business Finance and Marketing?
12 levels across 2 sections, about 24 minutes of play in total. It's built for five minutes a day, so you finish it a little at a time instead of all at once.
Do I need any background to start Small Business Finance and Marketing?
No. It's pitched at a beginner level, so it starts where you are and builds up. If you can tap a phone, you can start.
Tomo is in ChatGPT
Tomo is also a ChatGPT plugin: the same playable courses, built and played inside your chat.
Add Tomo to ChatGPT- What to ask
- “Make me a Tomo course on black holes.” “Turn this chat into a Tomo course.”
- What you get
- Quick questions with instant feedback, hearts and stars, ready to play in about a minute.
- Where it goes
- No sign-up to start. Connect your Tomo account and your streak carries on in the app.
You pick the voice
Small Business Finance and Marketing is taught in the Bestie style: your friend who just gets it. Want a different feel? In the app you can spin up the same topic in any of Tomo's teaching styles. Same facts, totally different vibe.
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Start Small Business Finance and Marketing today.
Download Tomo, search Small Business Finance and Marketing, and play your first lesson in under a minute.