The Art of Persuasion & Influence
Like Duolingo, but for The Art of Persuasion & Influence. Tomo turns the whole topic into a game you play five minutes a day, until it actually sticks.
For the part of you with thirty open tabs that never became anything.
Free during early access · No credit card · iPhone & Android
You've tried the other tabs
Thirty open tabs. Four facts you actually kept.
You watched. You nodded. By Sunday it was gone.
One answer, then back to scrolling.
Eight weeks. You meant to finish. You didn't.
Tomo turns The Art of Persuasion & Influence into a game you actually finish. Levels, streaks, and quick quizzes that make it stick. Five minutes a day.
Where The Art of Persuasion & Influence takes you
Master the psychological triggers that drive human decision-making. Learn to craft compelling arguments and build authentic rapport to influence outcomes in professional and personal settings.
- 1
Foundations of Social Influence
- Cialdini’s Six Principles
- The Dual Process Theory of Persuasion
- Cognitive Dissonance and Consistency
- The Power of Social Proof
- 2
The Psychology of the Message
- Framing Effects and Loss Aversion
- Narrative Transportation and Storytelling
- The Scarcity Heuristic
- Anchoring in Negotiations
- Emotional Appeals vs. Logical Proof
- The Primacy and Recency Effects
- 3
Building Rapport and Authority
- Establishing Ethos and Credibility
- Mirroring and Non-Verbal Cues
- The Liking Principle and Shared Identity
- 4
Advanced Tactics and Ethics
- The Foot-in-the-Door Technique
- Door-in-the-Face Strategy
- Inoculation Theory: Pre-empting Resistance
- The Ethics of Dark Patterns
- Overcoming Objections Gracefully
4 sections · 18 units · 54 levels. Built to play, not to enroll.
Here's what playing it feels like
A real question from this course. Take your best guess.
In the dark alleyways of the mind, why does the brain often take shortcuts instead of performing a deep analysis of every social request?
Get it right to open this lesson and 53 more in the app.
You pick the voice
The Art of Persuasion & Influence is taught in the The Detective style: every fact is a clue. Want a different feel? In the app you can spin up the same topic in any of Tomo's teaching styles. Same facts, totally different vibe.
More Psychology on Tomo
Somatic Experiencing: Rewiring the Nervous System
Master the art of biological self-regulation by transforming trauma into resilience. Learn to navigate the autonomic nervous system through the body's innate wisdom and advanced interoceptive techniques.
The Art of Attraction and Influence
Master the hidden psychology behind human connection and desire. Learn how to become naturally magnetic and understand the subtle signals that make people feel drawn to you.
How Your Brain Makes You, You
Ever wonder why you remember some things but forget others, or why your mood changes so fast? Discover how the physical parts of your brain create your thoughts, feelings, and personality.
The Magic of a Simple Hello
Discover how a single greeting can open doors, build friendships, and change your world. Learn the art of making a great first impression in any situation.
Body Language Decoded
Learn to read the hidden messages people send without saying a word. Discover how to understand others and project confidence using the silent language of the body.
How Your Brain Tricks You
Discover why your mind doesn't always see the truth. Learn the secrets behind optical illusions, false memories, and the mental shortcuts that lead us astray.
Start The Art of Persuasion & Influence today.
Download Tomo, search The Art of Persuasion & Influence, and play your first lesson in under a minute.