The Art of Persuasion & Influence
Like Duolingo, but for The Art of Persuasion & Influence. Tomo turns the whole topic into a game you play five minutes a day, until it actually sticks.
For the part of you with thirty open tabs that never became anything.
Free during early access · No credit card · iPhone & Android
Key ideas in The Art of Persuasion & Influence
- Cognitive resources are limited and expensive to use
- Heuristics provide efficient shortcuts for navigating complex environments
- Principles are rooted in evolutionary survival strategies
- Social belonging is a primary driver for compliance
- Scarcity is triggered by time limits
- Authority is triggered by expert status
- Social proof is triggered by high attendance numbers
- Cognitive resources are limited
- Identifying how multiple principles combine
- Heuristics are helpful when they reflect reality
- Manipulation involves using counterfeit cues
- Principles are rooted in evolutionary survival
- Manipulation vs Helpful Heuristics
- A specific cue acts as the 'click' or trigger
- The 'run' is the pre-programmed behavioral sequence
- The sequence of an automatic response trigger
You've tried the other tabs
Thirty open tabs. Four facts you actually kept.
You watched. You nodded. By Sunday it was gone.
One answer, then back to scrolling.
Eight weeks. You meant to finish. You didn't.
Tomo gives The Art of Persuasion & Influence the Duolingo treatment: levels, streaks, and quick quizzes that test what you just learned. That game loop is what the tabs above never had, so it's the one you actually finish.
Here's what playing it feels like
A real question from this course. Take your best guess.
When the world gets too loud and complex, what does the mind use to navigate the shadows without stalling?
Get it right to open this lesson and 53 more in the app.
Where The Art of Persuasion & Influence takes you
Master the psychological triggers that drive human decision-making. Learn to craft compelling arguments and build authentic rapport to influence outcomes in professional and personal settings.
- 1
Foundations of Social Influence
- Cialdini’s Six Principles
- The Dual Process Theory of Persuasion
- Cognitive Dissonance and Consistency
- The Power of Social Proof
- 2
The Psychology of the Message
- Framing Effects and Loss Aversion
- Narrative Transportation and Storytelling
- The Scarcity Heuristic
- Anchoring in Negotiations
- Emotional Appeals vs. Logical Proof
- The Primacy and Recency Effects
- 3
Building Rapport and Authority
- Establishing Ethos and Credibility
- Mirroring and Non-Verbal Cues
- The Liking Principle and Shared Identity
- 4
Advanced Tactics and Ethics
- The Foot-in-the-Door Technique
- Door-in-the-Face Strategy
- Inoculation Theory: Pre-empting Resistance
- The Ethics of Dark Patterns
- Overcoming Objections Gracefully
4 sections · 18 units · 54 levels. Built to play, not to enroll.
You pick the voice
The Art of Persuasion & Influence is taught in the The Detective style: every fact is a clue. Want a different feel? In the app you can spin up the same topic in any of Tomo's teaching styles. Same facts, totally different vibe.
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