The Art of the Strategic Handshake
Like Duolingo, but for The Art of the Strategic Handshake. Tomo turns the whole topic into a game you play five minutes a day, until it actually sticks.
For the part of you with thirty open tabs that never became anything.
Free during early access · No credit card · iPhone & Android
Key ideas in The Art of the Strategic Handshake
- General praise for a product does not equal immediate budget or time
- Ongoing internal projects often block the adoption of new tools
- Distinguishing between general interest and immediate buying urgency
- New leadership often brings a mandate for change
- New capital creates a 'spend it or lose it' urgency
- Mapping specific business changes to the type of need they create
- A drop in key performance metrics creates an urgent problem to solve
- Opening a new department requires immediate external support
- Identifying high-priority 'Why Now' signals in a prospect's news
- Economic buyers have pre-allocated funds or the authority to create new budget
- Users care about personal productivity and day-to-day ease
- Researchers focus on feature fit but lack the final 'yes' on spending
- Decision makers care about financial returns and business growth
- Gatekeepers prioritize stability and avoiding risks for their boss
- Tailoring the message to the specific needs of different stakeholders
- Identifying the true economic buyer versus a researcher
You've tried the other tabs
Thirty open tabs. Four facts you actually kept.
You watched. You nodded. By Sunday it was gone.
One answer, then back to scrolling.
Eight weeks. You meant to finish. You didn't.
Tomo gives The Art of the Strategic Handshake the Duolingo treatment: levels, streaks, and quick quizzes that test what you just learned. That game loop is what the tabs above never had, so it's the one you actually finish.
Here's what playing it feels like
A real question from this course. Take your best guess.
A prospect says your tool is 'amazing' but they are currently in a six-month software migration. What is the most likely outcome?
Get it right to open this lesson and 25 more in the app.
Where The Art of the Strategic Handshake takes you
Move beyond basic networking to master the high-stakes world of strategic partnerships. Learn how to identify untapped opportunities, build trust with key decision-makers, and engineer deals that create long-term value.
- 1
Closing the Gap: From Lead to Partner
- Spotting the 'Why Now' in a Prospect
- Navigating the Gatekeepers and Decision Makers
- The First Meeting: Selling the Vision, Not the Product
- Handling Resistance Without Losing the Lead
- 2
Designing the Deal: Value Beyond the Price Tag
- Mapping Mutual Wins for Long-Term Growth
- Structuring Partnerships That Scale
- The Art of the Soft Close
- Drafting Terms That Protect Both Sides
- Co-Marketing: Making the Partnership Visible
- Measuring Success Beyond the Initial Contract
- 3
The Strategic Mindset: Managing Your Pipeline
- Balancing Quick Wins with Long-Term Bets
- The Science of the Follow-Up Cadence
- When to Walk Away from a Bad Fit
3 sections · 13 units · 26 levels. Built to play, not to enroll.
You pick the voice
The Art of the Strategic Handshake is taught in the The Professor style: clear, structured, thorough. Want a different feel? In the app you can spin up the same topic in any of Tomo's teaching styles. Same facts, totally different vibe.
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Start The Art of the Strategic Handshake today.
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