The Economics of Everyday Choices
Like Duolingo, but for The Economics of Everyday Choices. Tomo turns the whole topic into a game you play five minutes a day, until it actually sticks.
For the part of you with thirty open tabs that never became anything.
A short one: 12 levels across 2 sections, about 24 minutes end to end, roughly 5 days at five minutes a day. It moves through Thinking Like an Economist and How the World Responds to You. It starts from scratch.
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Key ideas in The Economics of Everyday Choices
- Choosing one business path automatically excludes another when resources are limited
- Managerial time spent on low-value tasks cannot be spent on high-level strategy
- The trade-off is the specific benefit or growth lost from the path not taken
- Mental energy is a finite resource that depletes with every decision made
- Budgeting is a zero-sum game where every 'yes' to a project is a 'no' to another
- Focus shifted toward maintenance is focus taken away from revenue-generating activities
- Applying the concept of trade-offs to business resource allocation
- Identifying non-monetary opportunity costs in a business scenario
- Free services often require a commitment of time that could be used for billable work
- Resources like labor and capital are never infinite
- Scarcity is the reason businesses must have a strategy rather than doing everything at once
- Many free offers create future social or contractual obligations that limit future flexibility
- Market competition exists because resources are scarce
- Identify the current project's expected return
- Recognizing the hidden costs of 'free' business resources
- Identify the single best alternative use for those same resources
You've tried the other tabs
Thirty open tabs. Four facts you actually kept.
You watched. You nodded. By Sunday it was gone.
One answer, then back to scrolling.
Eight weeks. You meant to finish. You didn't.
Tomo gives The Economics of Everyday Choices the Duolingo treatment: levels, streaks, and quick quizzes that test what you just learned. That game loop is what the tabs above never had, so it's the one you actually finish.
Here's what playing it feels like
A real question from this course. Take your best guess.
If a manager spends their afternoon fixing a broken printer instead of planning the next product launch, what is the primary business cost?
Get it right to open this lesson and 11 more in the app.
Where The Economics of Everyday Choices takes you
Stop looking at economics as a series of graphs and start seeing it as the hidden logic behind every decision you make, from buying coffee to choosing a career.
- 1
Thinking Like an Economist
- The Hidden Cost of Saying Yes
- Don't Throw Good Money After Bad
- 2
How the World Responds to You
- The Secret Language of Prices
- The Power of Incentives
2 sections · 4 units · 12 levels. Built to play, not to enroll.
You pick the voice
The Economics of Everyday Choices is taught in the The Bestie style: your friend who just gets it. Want a different feel? In the app you can spin up the same topic in any of Tomo's teaching styles. Same facts, totally different vibe.
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Start The Economics of Everyday Choices today.
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