The Hidden Architecture of Choice
Like Duolingo, but for The Hidden Architecture of Choice. Tomo turns the whole topic into a game you play five minutes a day, until it actually sticks.
For the part of you with thirty open tabs that never became anything.
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Key ideas in The Hidden Architecture of Choice
- Heuristics provide 'fast and frugal' solutions when time and information are limited
- Impact bias causes us to overestimate the duration and intensity of future emotions
- Mental shortcuts reduce the computational cost of everyday navigation and choices
- Sense-making processes help us psychologically adapt to new circumstances faster than we expect
- The 'recognition heuristic' allows for accurate decisions by prioritizing familiar cues
- Immune neglect is the tendency to overlook our own psychological resilience to setbacks
- The most intense moment of an experience (the peak) dominates the retrospective memory
- Losses are psychologically weighted roughly twice as heavily as equivalent gains
- The final moments of an event (the end) heavily weight the overall evaluation
- Heuristics as adaptive tools
- Duration neglect
- Loss aversion leads to risk-averse behavior
- Peak-End Rule
- System 1 is an automatic, fast, and associative mode of thinking
- Applying the Peak-End Rule to evaluate a retrospective experience
- System 2 requires slow, deliberate, and energy-intensive concentration
You've tried the other tabs
Thirty open tabs. Four facts you actually kept.
You watched. You nodded. By Sunday it was gone.
One answer, then back to scrolling.
Eight weeks. You meant to finish. You didn't.
Tomo gives The Hidden Architecture of Choice the Duolingo treatment: levels, streaks, and quick quizzes that test what you just learned. That game loop is what the tabs above never had, so it's the one you actually finish.
Here's what playing it feels like
A real question from this course. Take your best guess.
You’re imagining how you'd feel after a big promotion. According to impact bias, what is your brain likely doing?
Get it right to open this lesson and 11 more in the app.
Where The Hidden Architecture of Choice takes you
Move beyond basic definitions to understand the invisible forces that shape human behavior, from the shortcuts our brains take to the way environments nudge our decisions.
- 1
The Mechanics of Decision Making
- Beyond Rationality
- The Social Filter
- 2
Designing for Human Nature
- Choice Architecture
- The Paradox of Control
2 sections · 4 units · 12 levels. Built to play, not to enroll.
You pick the voice
The Hidden Architecture of Choice is taught in the The Bestie style: your friend who just gets it. Want a different feel? In the app you can spin up the same topic in any of Tomo's teaching styles. Same facts, totally different vibe.
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Start The Hidden Architecture of Choice today.
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