Copywriting for Action
Like Duolingo, but for Copywriting for Action. Tomo turns the whole topic into a game you play five minutes a day, until it actually sticks.
For the part of you with thirty open tabs that never became anything.
A short one: 12 levels across 2 sections, about 24 minutes end to end, roughly 5 days at five minutes a day. It moves through The Psychology of the Click and Closing the Deal. It starts from scratch.
Free forever · No credit card · iPhone & Android
Key ideas in Copywriting for Action
- Readers scan for solutions to their own immediate needs first
- Company history and founding dates are low-value information for new prospects
- Effective copy leads with the 'What is in it for me?' factor
- The 'You' Test is a literal count of pronouns to measure customer-centricity
- A high 'we-to-you' ratio indicates the copy is bragging rather than helping
- Shifting from 'we offer' to 'you get' changes the tone from a pitch to a promise
- The ability to prioritize reader benefits over company background in a headline
- Using the 'You' Test to diagnose self-centered copy
- Writing to a crowd results in stiff, formal, and generic language
- Visualizing one specific person allows for natural, conversational phrasing
- Prioritize reader benefits over company background
- Copy that feels personal is more persuasive than copy that feels like a broadcast
- Vague descriptions of problems feel like sales talk
- The 'You' Test
- Specific, vivid descriptions of a reader's daily struggle prove the writer understands them
- Features describe the product; empathy describes the user's feelings or life
You've tried the other tabs
Thirty open tabs. Four facts you actually kept.
You watched. You nodded. By Sunday it was gone.
One answer, then back to scrolling.
Eight weeks. You meant to finish. You didn't.
Tomo gives Copywriting for Action the Duolingo treatment: levels, streaks, and quick quizzes that test what you just learned. That game loop is what the tabs above never had, so it's the one you actually finish.
Here's what playing it feels like
A real question from this course. Take your best guess.
Which of these is generally considered low-value information for a new prospect reading a headline?
Get it right to open this lesson and 11 more in the app.
Where Copywriting for Action takes you
Stop writing to be noticed and start writing to be followed. Learn the psychological triggers that turn casual readers into active customers.
- 1
The Psychology of the Click
- The 'You' Rule of Writing
- Headlines that Stop the Scroll
- 2
Closing the Deal
- The 'So What?' Test
- Calls to Action that Convert
2 sections · 4 units · 12 levels. Built to play, not to enroll.
You pick the voice
Copywriting for Action is taught in the The Professor style: clear, structured, thorough. Want a different feel? In the app you can spin up the same topic in any of Tomo's teaching styles. Same facts, totally different vibe.
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Start Copywriting for Action today.
Download Tomo, search Copywriting for Action, and play your first lesson in under a minute.