Sales and Marketing for Everyone
Learn how to connect products with the people who need them. This course covers the psychology of persuasion, the mechanics of the sales funnel, and how to build a brand that people trust.
Like Duolingo, but for Sales and Marketing for Everyone. Tomo turns the whole topic into a game you play five minutes a day, until it actually sticks.
24 levels across 3 sections, about 48 minutes end to end, roughly 10 days at five minutes a day. It moves through Making the Connection, Finding and Reaching Your Audience, and Closing and Growing. It starts from scratch.
Free forever · No credit card · iPhone & Android
Key ideas in Sales and Marketing for Everyone
- Features are technical attributes
- The 'So What?' test connects facts to results
- Solutions address specific pain points
- Final stage of 'So What?' is personal impact
- Customers pay to remove barriers
- Specs are the starting point
- Ability to identify the problem being solved
- Applying the 'So What?' test
- Logic justifies a purchase, but emotion usually drives it
- Emotional payoffs are often internal feelings like safety or belonging
- Identify the problem being solved rather than the feature
- Marketing must speak to the feeling the product provides
- Needs are functional requirements
- Wants are driven by personal taste and aspiration
- Successful marketing aligns a 'want' with a 'need'
- Connecting products to their underlying emotional payoffs
You've tried the other tabs
Thirty open tabs. Four facts you actually kept.
You watched. You nodded. By Sunday it was gone.
One answer, then back to scrolling.
Eight weeks. You meant to finish. You didn't.
Tomo gives Sales and Marketing for Everyone the Duolingo treatment: levels, streaks, and quick quizzes that test what you just learned. That game loop is what the tabs above never had, so it's the one you actually finish.
Here's what playing it feels like
A real question from this course. Take your best guess.
Picture a salesperson who keeps asking 'So what?' after every spec. What is the goal of this repetitive questioning?
Get it right to open this lesson and 23 more in the app.
Where Sales and Marketing for Everyone takes you
- 1
Making the Connection
- The Core of Value
- The Art of Discovery
- 2
Finding and Reaching Your Audience
- Targeting the Right People
- Crafting the Message
- The Path to Purchase
- 3
Closing and Growing
- Handling Resistance
- Building Lasting Relationships
- The Psychology of Choice
3 sections · 8 units · 24 levels. Built to play, not to enroll.
You pick the voice
Sales and Marketing for Everyone is taught in the The Storyteller style: every lesson is a story. Want a different feel? In the app you can spin up the same topic in any of Tomo's teaching styles. Same facts, totally different vibe.
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Start Sales and Marketing for Everyone today.
Download Tomo, search Sales and Marketing for Everyone, and play your first lesson in under a minute.