Everyday Behavioral Psychology
Bridge the gap between psychological theory and everyday human behavior. Learn how to design effective environments, diagnose motivational breakdowns, and sidestep common pop-psychology fallacies in personal and professional life.
Like Duolingo, but for Everyday Behavioral Psychology. Tomo turns the whole topic into a game you play five minutes a day, until it actually sticks.
A short one: 12 levels across 2 sections, about 24 minutes end to end, roughly 5 days at five minutes a day. It moves through Applying Behavioral Mechanics and Correcting Perceptual and Diagnostic Errors. It assumes you already know the basics.
Free forever · No credit card · iPhone & Android
Key ideas in Everyday Behavioral Psychology
- Small physical steps create micro-friction that depletes self-regulatory effort
- Removing even a single tap or login step changes behavior far more than persuasive appeals
- Habit adherence drops sharply when users must navigate multiple UI layers
- Paternalistic defaults trigger psychological reactance by threatening perceived freedom
- Reactance drives individuals to actively reassert control by defying the suggested default
- Defaults work best when transparent and framed as an effortless choice rather than a mandate
- Present bias makes people heavily discount future consequences like regret or distant health
- Hyperbolic discounting causes abstract future goals to lose to immediate temptations
- Pre-commitments succeed by attaching immediate friction, social exposure, or financial loss
- Salience decays as sensory habituation turns static visual cues into ignored background noise
- Novelty and positional variation disrupt cognitive filtering and re-trigger conscious attention
- Increasing text urgency fails if visual processing has already filtered out the cue container
- Physical affordances shape behavior by mechanically enabling or blocking actions in the environment
- Informational prompts depend on conscious deliberation, which fails under high cognitive load
- Altering environmental geometry changes action possibilities without relying on cognitive recall
- Expected extrinsic rewards shift the perceived locus of causality from internal interest to external payoff.
You've tried the other tabs
Thirty open tabs. Four facts you actually kept.
You watched. You nodded. By Sunday it was gone.
One answer, then back to scrolling.
Eight weeks. You meant to finish. You didn't.
Tomo gives Everyday Behavioral Psychology the Duolingo treatment: levels, streaks, and quick quizzes that test what you just learned. That game loop is what the tabs above never had, so it's the one you actually finish.
Here's what playing it feels like
A real question from this course. Take your best guess.
What gets more people to fill out a daily mood tracker?
Get it right to open this lesson and 11 more in the app.
Where Everyday Behavioral Psychology takes you
- 1
Applying Behavioral Mechanics
- Designing Environments with Choice Architecture
- Diagnosing Incentive and Motivation Traps
- 2
Correcting Perceptual and Diagnostic Errors
- Interpersonal Attribution and Conflict Traps
- Dismantling Pop-Psychology Misconceptions
2 sections · 4 units · 12 levels. Built to play, not to enroll.
Tomo is in ChatGPT
Tomo is also a ChatGPT plugin: the same playable courses, built and played inside your chat.
Add Tomo to ChatGPT- What to ask
- “Make me a Tomo course on black holes.” “Turn this chat into a Tomo course.”
- What you get
- Quick questions with instant feedback, hearts and stars, ready to play in about a minute.
- Where it goes
- No sign-up to start. Connect your Tomo account and your streak carries on in the app.
You pick the voice
Everyday Behavioral Psychology is taught in the Explain Like I'm 5 style: no big words. promise.. Want a different feel? In the app you can spin up the same topic in any of Tomo's teaching styles. Same facts, totally different vibe.
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Start Everyday Behavioral Psychology today.
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