Running a Business in Sweden
Like Duolingo, but for Running a Business in Sweden. Tomo turns the whole topic into a game you play five minutes a day, until it actually sticks.
For the part of you with thirty open tabs that never became anything.
A short one: 11 levels across 2 sections, about 22 minutes end to end, roughly 4 days at five minutes a day. It moves through Setting Up and Registering and Daily Operations and Local Rules. It starts from scratch.
Free forever · No credit card · iPhone & Android

Key ideas in Running a Business in Sweden
- An enskild firma uses the owner's personal identity number (personnummer) rather than an independent corporate ID
- There is no legal barrier separating company debts from the owner's private bank accounts and property
- No startup capital is required, but unlimited personal liability is the trade-off
- An AB is a separate legal entity, meaning liability is strictly limited to the assets within the business
- Depositing the mandatory 25,000 SEK share capital signals financial stability and seriousness to corporate procurement teams
- Many large Swedish companies refuse to contract directly with sole traders due to risk and tax liabilities
- All profits in an enskild firma are taxed immediately as personal earned income, hitting steep progressive marginal tax rates
- An AB lets the owner take a modest salary and withdraw additional profits as dividends at a flat 20% tax rate under 3:12 rules
- Corporate tax (20.6%) plus dividend tax is substantially lower than top-bracket Swedish personal income tax
- An enskild firma is ideal for early validation because it costs nothing to start and involves straightforward accounting
- An AB introduces mandatory annual reports (årsredovisning) and stricter bookkeeping requirements that cost time and money
- Swedish founders routinely start as an enskild firma and roll their operations into an AB once earnings stabilize
- F-skatt proves the business pays its own social security fees and preliminary income taxes
- Without approved F-skatt, the client is legally forced to withhold preliminary tax and pay social contributions as if you were their direct employee
- Bolagsverket (Companies Registration Office) establishes the formal legal existence and name protection
- Skatteverket (Swedish Tax Agency) administers operational taxes, VAT registration, and corporate tax certificates
You've tried the other tabs
Thirty open tabs. Four facts you actually kept.
You watched. You nodded. By Sunday it was gone.
One answer, then back to scrolling.
Eight weeks. You meant to finish. You didn't.
Tomo gives Running a Business in Sweden the Duolingo treatment: levels, streaks, and quick quizzes that test what you just learned. That game loop is what the tabs above never had, so it's the one you actually finish.
Here's what playing it feels like
A real question from this course. Take your best guess.
If an enskild firma cannot pay its bills, what can happen to your personal savings?
Get it right to open this lesson and 10 more in the app.
Where Running a Business in Sweden takes you
Navigate the Swedish entrepreneurial system with confidence. Learn how to pick the right business structure, handle F-skatt and VAT, master tax buffers, and trade smoothly in Sweden's digital-first economy.
- 1
Setting Up and Registering
- Choosing Between Sole Trader and AB
- Securing F-Skatt and Company Registration
- 2
Daily Operations and Local Rules
- Managing Cash Flow and the Skattekonto
- Navigating Swedish Workplace Norms and Contracts
2 sections · 4 units · 11 levels. Built to play, not to enroll.
You pick the voice
Running a Business in Sweden is taught in the The Professor style: clear, structured, thorough. Want a different feel? In the app you can spin up the same topic in any of Tomo's teaching styles. Same facts, totally different vibe.
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