Marketing Psychology
Like Duolingo, but for Marketing Psychology. Tomo turns the whole topic into a game you play five minutes a day, until it actually sticks.
For the part of you with thirty open tabs that never became anything.
Free during early access · No credit card · iPhone & Android
You've tried the other tabs
Thirty open tabs. Four facts you actually kept.
You watched. You nodded. By Sunday it was gone.
One answer, then back to scrolling.
Eight weeks. You meant to finish. You didn't.
Tomo turns Marketing Psychology into a game you actually finish. Levels, streaks, and quick quizzes that make it stick. Five minutes a day.
Where Marketing Psychology takes you
Unlock the hidden triggers that drive consumer behavior and decision-making. Learn how to apply cognitive biases and emotional resonance to build brands that people truly love.
- 1
Cognitive Biases in Action
- The Scarcity Principle and FOMO
- Anchoring and Price Perception
- Social Proof and the Bandwagon Effect
- Loss Aversion in Value Propositions
- The Decoy Effect in Product Tiering
- 2
Emotional Branding and Storytelling
- The Science of Brand Archetypes
- Narrative Transport and Engagement
- Color Psychology and Visual Cues
- Building Trust through Authenticity
- 3
The Consumer Decision Journey
- System 1 vs. System 2 Thinking
- The Paradox of Choice
- Reducing Post-Purchase Dissonance
- Habit Formation and the Hook Model
- Sensory Marketing Techniques
- Nudge Theory in Digital UX
- 4
Persuasion and Social Influence
- Reciprocity and the Gift Economy
- Authority and Expert Endorsements
- The Liking Principle in Sales
4 sections · 18 units · 54 levels. Built to play, not to enroll.
Here's what playing it feels like
A real question from this course. Take your best guess.
Why would our ancestors have relied on these mental shortcuts when facing a sudden threat or a limited food source?
Get it right to open this lesson and 53 more in the app.
You pick the voice
Marketing Psychology is taught in the The Bestie style: your friend who just gets it. Want a different feel? In the app you can spin up the same topic in any of Tomo's teaching styles. Same facts, totally different vibe.
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Start Marketing Psychology today.
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