Marketing Psychology
Unlock the hidden triggers that drive consumer behavior and decision-making. Learn how to apply cognitive biases and emotional resonance to build brands that people truly love.
Like Duolingo, but for Marketing Psychology. Tomo turns the whole topic into a game you play five minutes a day, until it actually sticks.
54 levels across 4 sections, about 108 minutes end to end, roughly 22 days at five minutes a day. It moves through Cognitive Biases in Action, Emotional Branding and Storytelling, The Consumer Decision Journey, and Persuasion and Social Influence. It assumes you already know the basics.
Free forever · No credit card · iPhone & Android
Key ideas in Marketing Psychology
- Heuristics allow for rapid decision-making in high-stakes environments
- The brain equates rarity with high utility or social value
- Time limits focus on the 'when' of the purchase
- Quantity limits focus on the 'who' and social competition
- Social competition in digital spaces
- Shrinking shared pools
- Brain prioritization of finite resources
- Transparency and brand trust
- Psychological reactance
- Time-based vs quantity-based scarcity
- Transparency and reactance
- The scarcity heuristic is a response to a perceived threat of loss
- Emotional arousal precedes the suspension of rational thought
- The psychological sequence from scarcity perception to action
- Real-time activity feeds signal that others are currently 'winning'
- Inauthentic scarcity triggers psychological reactance
You've tried the other tabs
Thirty open tabs. Four facts you actually kept.
You watched. You nodded. By Sunday it was gone.
One answer, then back to scrolling.
Eight weeks. You meant to finish. You didn't.
Tomo gives Marketing Psychology the Duolingo treatment: levels, streaks, and quick quizzes that test what you just learned. That game loop is what the tabs above never had, so it's the one you actually finish.
Here's what playing it feels like
A real question from this course. Take your best guess.
What does your brain automatically assume about an item labeled as a 'limited edition'?
Get it right to open this lesson and 53 more in the app.
How to learn Marketing Psychology, step by step
Go in order. 54 short levels across 4 sections, about 1 hour 48 minutes in all, five minutes a day.
- 1
Cognitive Biases in Action
- The Scarcity Principle and FOMO
- Anchoring and Price Perception
- Social Proof and the Bandwagon Effect
- Loss Aversion in Value Propositions
- The Decoy Effect in Product Tiering
- 2
Emotional Branding and Storytelling
- The Science of Brand Archetypes
- Narrative Transport and Engagement
- Color Psychology and Visual Cues
- Building Trust through Authenticity
- 3
The Consumer Decision Journey
- System 1 vs. System 2 Thinking
- The Paradox of Choice
- Reducing Post-Purchase Dissonance
- Habit Formation and the Hook Model
- Sensory Marketing Techniques
- Nudge Theory in Digital UX
- 4
Persuasion and Social Influence
- Reciprocity and the Gift Economy
- Authority and Expert Endorsements
- The Liking Principle in Sales
4 sections · 18 units · 54 levels. Built to play, not to enroll.
Questions about Marketing Psychology
How do I learn Marketing Psychology?
Go in order: start with Cognitive Biases in Action, then Emotional Branding and Storytelling, then The Consumer Decision Journey, then Persuasion and Social Influence. On Tomo that's 54 short levels, about 1 hour 48 minutes in all, played five minutes a day. Start free and play the first level in under a minute.
Is there a Duolingo-style app for Marketing Psychology?
Yes. Tomo works like Duolingo: short daily lessons, streaks and quick quizzes. Marketing Psychology is one of its free courses, and you can type any other topic to get a course of your own.
Is the Marketing Psychology course free?
Yes. Marketing Psychology is playable on Tomo's free plan, which doesn't expire. No credit card, no waitlist. Download the app and start your first lesson.
How long does it take to learn Marketing Psychology?
54 levels across 4 sections, about 1 hour 48 minutes of play in total. It's built for five minutes a day, so you finish it a little at a time instead of all at once.
Do I need any background to start Marketing Psychology?
No. It's pitched at an intermediate level, so it starts where you are and builds up. If you can tap a phone, you can start.
Tomo is in ChatGPT
Tomo is also a ChatGPT plugin: the same playable courses, built and played inside your chat.
Add Tomo to ChatGPT- What to ask
- “Make me a Tomo course on black holes.” “Turn this chat into a Tomo course.”
- What you get
- Quick questions with instant feedback, hearts and stars, ready to play in about a minute.
- Where it goes
- No sign-up to start. Connect your Tomo account and your streak carries on in the app.
You pick the voice
Marketing Psychology is taught in the Bestie style: your friend who just gets it. Want a different feel? In the app you can spin up the same topic in any of Tomo's teaching styles. Same facts, totally different vibe.
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Start Marketing Psychology today.
Download Tomo, search Marketing Psychology, and play your first lesson in under a minute.