Starting a Business from Scratch
Like Duolingo, but for Starting a Business from Scratch. Tomo turns the whole topic into a game you play five minutes a day, until it actually sticks.
For the part of you with thirty open tabs that never became anything.
24 levels across 3 sections, about 48 minutes end to end, roughly 10 days at five minutes a day. It moves through Finding and Validating Your Idea; Money, Pricing, and Your First Customers; and Building, Funding, and Sustaining the Venture. It starts from scratch.
Free forever · No credit card · iPhone & Android
Key ideas in Starting a Business from Scratch
- People will pay quickly to fix acute, urgent pain that costs them time or money daily
- Clever conveniences get compliments but rarely motivate customers to change habits or spend money
- Active workarounds (like messy spreadsheets) signal an urgent, unsolved problem
- Every assumption in a business plan is just a guess until a real customer interacts with the offer
- Spending weeks polishing financial projections creates false confidence without reducing market risk
- Asking 'would you buy this?' yields polite, non-committal praise that misleads founders
- Asking for concrete commitment (time, access, or money) reveals whether demand is real
- Skin in the game costs the buyer something, which filters out cheap compliments
- Pre-orders, deposits, and binding letters involve tangible stakes for the buyer
- Vague enthusiasm and words of encouragement require zero risk from the prospect and often lead to zero sales
- A narrow audience makes it easy to tailor the exact messaging and features they crave
- Broad, generic products fail to stand out against established competitors
- Dominating an overlooked corner creates word-of-mouth momentum and a defensible beachhead before expanding
- Asking people to predict future purchases almost always gets polite, hypothetical agreement
- Founders mistake positive feedback about an idea for actual commercial validation
- Past behavior and current habits predict future purchases far better than hypothetical promises
You've tried the other tabs
Thirty open tabs. Four facts you actually kept.
You watched. You nodded. By Sunday it was gone.
One answer, then back to scrolling.
Eight weeks. You meant to finish. You didn't.
Tomo gives Starting a Business from Scratch the Duolingo treatment: levels, streaks, and quick quizzes that test what you just learned. That game loop is what the tabs above never had, so it's the one you actually finish.
Here's what playing it feels like
A real question from this course. Take your best guess.
What usually happens when you show people a neat, clever convenience?
Get it right to open this lesson and 23 more in the app.
Where Starting a Business from Scratch takes you
Learn how to turn an initial idea into a working, profitable company. Discover how to test demand before spending money, win your first paying customers, manage cash flow, and avoid critical early founder mistakes.
- 1
Finding and Validating Your Idea
- Testing Assumptions Before Building
- Interviewing Potential Customers
- Crafting a Minimum Viable Offer
- 2
Money, Pricing, and Your First Customers
- Unit Economics and Cash Flow
- Winning Your First Paying Customers
- 3
Building, Funding, and Sustaining the Venture
- Co-founders, Equity, and Structure
- Funding the Venture
- Repeatable Growth and Knowing When to Pivot
3 sections · 8 units · 24 levels. Built to play, not to enroll.
You pick the voice
Starting a Business from Scratch is taught in the Explain Like I'm 5 style: no big words. promise.. Want a different feel? In the app you can spin up the same topic in any of Tomo's teaching styles. Same facts, totally different vibe.
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Start Starting a Business from Scratch today.
Download Tomo, search Starting a Business from Scratch, and play your first lesson in under a minute.