The Art of the Win-Win: Strategic Negotiation
Like Duolingo, but for The Art of the Win-Win: Strategic Negotiation. Tomo turns the whole topic into a game you play five minutes a day, until it actually sticks.
For the part of you with thirty open tabs that never became anything.
Free during early access · No credit card · iPhone & Android
Key ideas in The Art of the Win-Win: Strategic Negotiation
- The first offer acts as a psychological benchmark
- Anchoring is risky when there is high uncertainty
- Counter-offers gravitate toward the initial anchor
- Waiting reveals valuation range
- Preparation and data must precede the mention of a number
- How the anchoring effect influences the psychological range of a negotiation
- The anchor must be followed by a rationale to be effective
- When to wait for the other party to speak first based on information asymmetry
- The sequence of events when successfully deploying an anchor
- Mirroring involves repeating the last 1-3 critical words of a statement
- Labels should be phrased as observations, not accusations
- Mirroring creates a 'vacuum' that encourages the counterpart to fill the silence with more detail
- Judging an emotion triggers defensiveness, while labeling it de-escalates the amygdala
- The label must be delivered with a calm, downward-inflecting tone
- How mirroring encourages elaboration without direct questioning
- Silence after a label is essential to let the counterpart process and respond
You've tried the other tabs
Thirty open tabs. Four facts you actually kept.
You watched. You nodded. By Sunday it was gone.
One answer, then back to scrolling.
Eight weeks. You meant to finish. You didn't.
Tomo gives The Art of the Win-Win: Strategic Negotiation the Duolingo treatment: levels, streaks, and quick quizzes that test what you just learned. That game loop is what the tabs above never had, so it's the one you actually finish.
Here's what playing it feels like
A real question from this course. Take your best guess.
Arr! When a merchant bellows out the first price for a chest of spices, what happens to the rest of the trade?
Get it right to open this lesson and 23 more in the app.
Where The Art of the Win-Win: Strategic Negotiation takes you
Master the psychological leverage and tactical frameworks used by world-class negotiators. Learn to move beyond simple compromise to create high-value agreements that stick.
- 1
Psychological Foundations and Framing
- Anchoring and the Power of First Offers
- Mirroring and Labeling for Emotional Intelligence
- The 'No' Trap: Why Rejection is a Beginning
- Cognitive Biases in High-Stakes Deals
- Building Tactical Empathy
- 2
Advanced Strategic Frameworks
- BATNA: Calculating Your Walk-Away Point
- ZOPA: Mapping the Zone of Possible Agreement
- Logrolling and Trading Non-Monetary Assets
- 3
Closing and Relationship Management
- The Ackerman Model for Price Haggling
- Identifying and Neutralizing Hardball Tactics
- The 7-38-55 Rule of Communication
- Ensuring Implementation and Post-Settlement Settlements
3 sections · 12 units · 24 levels. Built to play, not to enroll.
You pick the voice
The Art of the Win-Win: Strategic Negotiation is taught in the The Pirate style: arr, learning be an adventure!. Want a different feel? In the app you can spin up the same topic in any of Tomo's teaching styles. Same facts, totally different vibe.
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