The Business Mindset
Master the core logic of how businesses actually work, from creating value to scaling a profit-making engine.
Like Duolingo, but for The Business Mindset. Tomo turns the whole topic into a game you play five minutes a day, until it actually sticks.
A short one: 12 levels across 2 sections, about 24 minutes end to end, roughly 5 days at five minutes a day. It moves through The Engine of Value and Strategy and Growth. It starts from scratch.
Free forever · No credit card · iPhone & Android
Key ideas in The Business Mindset
- A business only exists if there is a specific problem to solve
- Customers 'hire' products to fulfill a functional or emotional need
- The customer must have both the need and the willingness to pay for the solution
- The same product can be hired for different 'jobs' depending on the person
- Profit is the reward for successfully removing a customer's pain point
- Understanding the 'job' helps a business compete against non-obvious rivals
- Identifying the core business opportunity within a problem-solution framework
- Applying the 'Jobs to be Done' framework to consumer choices
- Features are the technical facts or components of the product
- Benefits are the positive outcomes or 'after' states the customer experiences
- Customers are motivated by the benefit (the change in their life) rather than the feature
- Price is a cost, but value is the total utility or savings the customer gains
- Value is subjective and based on the magnitude of the problem being solved
- A high price is acceptable if the perceived value is significantly higher
- Distinguishing between product features and customer benefits
- Differentiating between price and perceived value
You've tried the other tabs
Thirty open tabs. Four facts you actually kept.
You watched. You nodded. By Sunday it was gone.
One answer, then back to scrolling.
Eight weeks. You meant to finish. You didn't.
Tomo gives The Business Mindset the Duolingo treatment: levels, streaks, and quick quizzes that test what you just learned. That game loop is what the tabs above never had, so it's the one you actually finish.
Here's what playing it feels like
A real question from this course. Take your best guess.
When someone buys a luxury watch, what are they most likely 'hiring' it to do?
Get it right to open this lesson and 11 more in the app.
How to learn The Business Mindset, step by step
Go in order. 12 short levels across 2 sections, about 24 minutes in all, five minutes a day.
- 1
The Engine of Value
- The Value Exchange
- The Math of One Sale
- 2
Strategy and Growth
- Winning the Market
- The Power of Leverage
2 sections · 4 units · 12 levels. Built to play, not to enroll.
Questions about The Business Mindset
How do I learn The Business Mindset?
Go in order: start with The Engine of Value, then Strategy and Growth. On Tomo that's 12 short levels, about 24 minutes in all, played five minutes a day. Start free and play the first level in under a minute.
Is there a Duolingo-style app for The Business Mindset?
Yes. Tomo works like Duolingo: short daily lessons, streaks and quick quizzes. The Business Mindset is one of its free courses, and you can type any other topic to get a course of your own.
Is The Business Mindset free?
Yes. The Business Mindset is playable on Tomo's free plan, which doesn't expire. No credit card, no waitlist. Download the app and start your first lesson.
How long does it take to learn The Business Mindset?
12 levels across 2 sections, about 24 minutes of play in total. It's built for five minutes a day, so you finish it a little at a time instead of all at once.
Do I need any background to start The Business Mindset?
No. It's pitched at a beginner level, so it starts where you are and builds up. If you can tap a phone, you can start.
Tomo is in ChatGPT
Tomo is also a ChatGPT plugin: the same playable courses, built and played inside your chat.
Add Tomo to ChatGPT- What to ask
- “Make me a Tomo course on black holes.” “Turn this chat into a Tomo course.”
- What you get
- Quick questions with instant feedback, hearts and stars, ready to play in about a minute.
- Where it goes
- No sign-up to start. Connect your Tomo account and your streak carries on in the app.
You pick the voice
The Business Mindset is taught in the Bestie style: your friend who just gets it. Want a different feel? In the app you can spin up the same topic in any of Tomo's teaching styles. Same facts, totally different vibe.
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Start The Business Mindset today.
Download Tomo, search The Business Mindset, and play your first lesson in under a minute.