How Business Actually Works
Strip away the jargon and discover the simple engine that powers every successful company: the exchange of value.
Like Duolingo, but for How Business Actually Works. Tomo turns the whole topic into a game you play five minutes a day, until it actually sticks.
A short one: 12 levels across 2 sections, about 24 minutes end to end, roughly 5 days at five minutes a day. It moves through The Engine of Value and Sustainability and Growth. It starts from scratch.
Free forever · No credit card · iPhone & Android
Key ideas in How Business Actually Works
- A business requires a repeatable process rather than a one-off favor
- Value is determined by the customer's desire or need
- The process must consistently deliver value to be sustainable
- Labor and cost do not automatically create value if there is no market demand
- A business must charge a price that allows it to continue operating
- Business success depends on solving a customer's problem
- Distinguishing a business from a one-time sale or a hobby
- Understanding that value is subjective to the customer
- Value must be created before it can be delivered
- A business must identify a specific group (target market)
- Profit is only captured after the customer receives the value
- The product must solve a specific pain point for that group
- The loop must close with profit to fund the next round of creation
- Transactions require the customer to believe the business will deliver on its promise
- The logical sequence of the Value Loop
- Trust reduces the perceived risk of spending money
You've tried the other tabs
Thirty open tabs. Four facts you actually kept.
You watched. You nodded. By Sunday it was gone.
One answer, then back to scrolling.
Eight weeks. You meant to finish. You didn't.
Tomo gives How Business Actually Works the Duolingo treatment: levels, streaks, and quick quizzes that test what you just learned. That game loop is what the tabs above never had, so it's the one you actually finish.
Here's what playing it feels like
A real question from this course. Take your best guess.
Shiver me timbers! Who truly decides if yer cargo is worth a pile of silver?
Get it right to open this lesson and 11 more in the app.
Where How Business Actually Works takes you
- 1
The Engine of Value
- The Core Exchange
- Solving a Real Problem
- 2
Sustainability and Growth
- The Math of Staying Alive
- Finding and Keeping Customers
2 sections · 4 units · 12 levels. Built to play, not to enroll.
You pick the voice
How Business Actually Works is taught in the The Pirate style: arr, learning be an adventure!. Want a different feel? In the app you can spin up the same topic in any of Tomo's teaching styles. Same facts, totally different vibe.
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Start How Business Actually Works today.
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