How Startups Actually Work
Like Duolingo, but for How Startups Actually Work. Tomo turns the whole topic into a game you play five minutes a day, until it actually sticks.
For the part of you with thirty open tabs that never became anything.
Free during early access · No credit card · iPhone & Android

You've tried the other tabs
Thirty open tabs. Four facts you actually kept.
You watched. You nodded. By Sunday it was gone.
One answer, then back to scrolling.
Eight weeks. You meant to finish. You didn't.
Tomo turns How Startups Actually Work into a game you actually finish. Levels, streaks, and quick quizzes that make it stick. Five minutes a day.
Where How Startups Actually Work takes you
Ever wondered how a small idea turns into a big company? Learn the real steps to building a business from scratch, finding your first customers, and growing a team.
- 1
The Big Idea and the Problem
- Finding a Problem Worth Solving
- Talking to Potential Customers
- Building a Simple Version of Your Product
- Testing if People Actually Want It
- 2
Building the Foundation
- Choosing Your Co-Founders
- Splitting the Ownership Fairly
- Making the Business Legal
- Setting Up Your First Office or Workspace
- Hiring Your First Three Employees
- Creating a Company Culture
- 3
Finding the Money
- Using Your Own Savings
- How Venture Capital Works
- Pitching Your Idea to Investors
- 4
Growing and Scaling Up
- Getting Your First 100 Users
- Marketing on a Tiny Budget
- Dealing with Competition
- Managing a Growing Team
- What Happens During an Exit
4 sections · 18 units · 54 levels. Built to play, not to enroll.
Here's what playing it feels like
A real question from this course. Take your best guess.
What is the most likely outcome of launching a product based on a 'solution-first' approach without validation?
Get it right to open this lesson and 53 more in the app.
You pick the voice
How Startups Actually Work is taught in the The Comedian style: learning with the laughs left in. Want a different feel? In the app you can spin up the same topic in any of Tomo's teaching styles. Same facts, totally different vibe.
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Start How Startups Actually Work today.
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